Sabritas Receta Crujiente Sal chips

Sabritas is one of Mexico's most iconic snack brands, originally founded in 1943 by Pedro Marcos Noriega as Golosinas y Productos Selectos in Mexico City. The brand name is a portmanteau of 'Sabrosas y Fritas' (Tasty and Fried).

In 1966, the company was acquired by PepsiCo, which merged it with Frito-Lay. This partnership allowed Sabritas to expand its distribution across Mexico and eventually into the international market. While Sabritas is the primary brand identity in Mexico, its products are part of the global Frito-Lay portfolio, which is owned by PepsiCo, a multinational food, snack, and beverage corporation headquartered in the United States. Today, Sabritas products found in Mexico are predominantly manufactured in local domestic plants to ensure freshness and regional taste profiles.