Cars Junior soft chew snacks

Cars Junior (locally known as Ahlgrens Bilar) is a famous Swedish confectionery brand known for its car-shaped foam sweets. The brand was established in 1953 by the Ahlgren family in Gävle, Sweden, when they attempted to create marshmallows but instead developed a unique chewy texture that became a national favorite.

Today, the brand is owned by Cloetta, a leading confectionery company in the North European region. While primarily manufactured in Sweden, the products are distributed throughout Scandinavia and internationally under various names and packaging formats. The ownership has transitioned from the original Ahlgren family through various corporate entities like Leaf before merging into the current Cloetta AB structure.