Made O'Meter
Discover where a brand or product originates
Asics is a premier Japanese athletic brand that has become a global leader in footwear, sportswear, and performance accessories. The brand was originally founded as Onitsuka Co., Ltd. by Kihachiro Onitsuka in Kobe, Japan, shortly after World War II. Today, while the brand maintains its core research and design operations in Japan, its merchandise, including promotional accessories like water bottles and high-performance training gear, is produced through a network of contract manufacturers worldwide, predominantly located in China and materials hubs across Asia.
The company remains independently owned and publicly traded on the Tokyo Stock Exchange. Asics continues to operate under its original corporate identity with its global headquarters in Kobe, Japan. In regional markets such as Brazil, the brand is managed through dedicated subsidiaries like ASICS Brasil Ltda., which oversees local distribution and marketing, ensuring the Japanese philosophy of 'Sound Mind, Sound Body' reaches consumers across the globe.
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