Woolworths Macro Food Range

Macro is a private-label health and wellness brand owned and operated by Woolworths Group, one of Australia's largest retail corporations. Originally launched to cater to the growing demand for organic, gluten-free, and healthy food alternatives, the brand has become a staple in Australian and New Zealand supermarkets.

The products under the Macro brand are sourced from various suppliers globally to ensure variety and quality, though a significant portion of its fresh and packaged wholefoods are produced within Australia. The brand is managed directly by Woolworths, ensuring it follows the parent company's sustainability and ethical sourcing standards.

Woolworths Group remains the ultimate owner and distributor, positioning Macro as an accessible entry point for consumers seeking natural ingredients and specialized dietary options without the premium price tag often associated with independent health brands.