Verkade Frou Frou vanilla waffles

Verkade Frou Frou is a classic Dutch wafer biscuit filled with a light vanilla cream, recognized as a household staple in the Netherlands for generations. The brand Verkade was established in 1886 by Ericus Gerhardus Verkade in Zaandam, where the company initially focused on bread and rusks before expanding into biscuits and chocolate.

Over the decades, the ownership of Verkade has transitioned significantly. While the brand remains deeply rooted in Dutch culinary heritage, it was acquired by United Biscuits in 1990. Following subsequent international acquisitions, the brand is now part of the Pladis Global portfolio. Pladis, formed through the integration of major snack companies including Ülker and United Biscuits, manages the production and distribution of Verkade products, ensuring their availability across European markets.

Today, Verkade remains an iconic brand, celebrated for its historical 'Verkade Albums' and its commitment to traditional Dutch baking standards. The Frou Frou wafers reflect this legacy, maintaining a production presence in the Netherlands through local facilities managed by its parent corporation, Pladis.