Made O'Meter
Discover where a brand or product originates
Volcom is a lifestyle brand that originated in the board sports culture of Southern California. Founded in 1991, the brand was built on the philosophy of 'Youth Against Establishment,' focusing on skateboarding, surfing, and snowboarding apparel.
Historically, the brand has changed hands between major global conglomerates. It was acquired by Kering in 2011 and later sold to Authentic Brands Group (ABG) in 2019. While the brand was born in the United States, its manufacturing is decentralized across various global factories, primarily in Asia, to support its international distribution network.
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