Flash Multi-Purpose Cleaner

Flash is a prominent brand in the household cleaning industry, widely recognized for its liquid cleaners, sprays, and floor solutions. The brand was originally launched in the United Kingdom in the late 1950s as a localized version of the American cleaning brand Mr. Clean. It quickly established itself as a household name through its effective grease-cutting formulas and iconic marketing campaigns.

Manufacturing of Flash products occurs across multiple global locations to serve different regional markets. While originally a British innovation, the brand's supply chain is deeply integrated into a global network. Today, Flash remains a cornerstone of the household care portfolio for its parent company, maintaining a reputation for hygiene and efficiency in keeping homes clean.

The global ownership of Flash rests with Procter & Gamble (P&G). As a multi-billion dollar multinational corporation, P&G manages the brand alongside other major labels like Ariel and Fairy. While it is marketed as 'Flash' in the UK and Ireland, the same core product and branding are utilized under the 'Mr. Clean' or 'Meister Proper' names in North America and parts of Europe, respectively.