Made O'Meter
Discover where a brand or product originates
Old El Paso is a globally recognized brand that specialises in Tex-Mex cuisine, famously known for its dinner kits, tacos, and seasonings. The brand was originally established in 1938 by the Mountain Pass Canning Company in New Mexico, USA. It has since grown into a household name for quick and easy Mexican-style meals.
Today, the brand is owned by General Mills, a major American multinational consumer foods manufacturer. While the brand has its roots in the United States, its products are manufactured in various locations worldwide to serve different regional markets. For example, products sold in the UK and Europe are often manufactured in Spain or the Netherlands, while North American supplies are primarily produced in the United States.
General Mills continues to oversee the brand's global distribution and innovation, ensuring that Old El Paso remains a leader in the global ethnic food category. The ultimate ownership lies with General Mills, headquartered in Golden Valley, Minnesota, USA.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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