San Carlo Patatine Classica

San Carlo is a legendary Italian snack brand that trace its roots back to 1936, when Francesco Vitaloni opened the 'Rosticceria San Carlo' in Milan. Named after the nearby church of San Carlo al Lazzaretto, the shop gained fame for its 'crispy fries,' which eventually became the focus of the family's industrial expansion. Over the decades, the company evolved from a local rotisserie into a dominant force in the European snack market.

Today, San Carlo remains a family-owned enterprise, led by the third generation of the Vitaloni family. The company operates four major production sites across Italy, specifically in Novara, Roverbella, Lavis, and Sant'Ambrogio di Torino. These facilities handle the entire production cycle, from sourcing specific potato varieties from selected farms to utilizing innovative cooking systems that reduce oil absorption. The brand is a symbol of 'Made in Italy' quality, characterized by its iconic minimalist white packaging and its association with Milanese style and culinary tradition.