Rubicon RAW

Rubicon RAW is a high-caffeine energy drink brand launched by A.G. Barr, specifically designed to compete in the growing natural and fruit-focused energy sector. Unlike the traditional Rubicon brand, which is famous for its exotic fruit juices, the RAW line blends high fruit juice content with 20% natural caffeine from green coffee beans, ginseng, and guarana.

The product is primarily manufactured in the United Kingdom, where its parent company operates several major production facilities. Since its introduction in 2021, the brand has focused on providing a performance-oriented drink that leverages the tropical fruit expertise associated with the original Rubicon name, which first gained popularity in London in the early 1980s.

The brand is owned by the Scottish beverage giant A.G. Barr p.l.c., most famous for producing IRN-BRU. The company maintains full ownership and distribution control over the Rubicon RAW lineup as part of its strategy to diversify its portfolio into the functional and energy drink categories.