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Fuze Tea is a contemporary line of iced teas and non-carbonated beverages originally launched by The Coca-Cola Company in 2012. The brand was developed as a global premium tea offering, succeeding the company's previous joint venture with Nestlé (Nestea).
Production of Fuze Tea is highly localized to ensure efficiency and reduce carbon footprints, with the beverage being bottled in many countries worldwide through Coca-Cola's extensive bottling network. This includes major facilities across Europe, Asia, and Oceania. In Australia and New Zealand, for instance, it is often manufactured locally by Coca-Cola Europacific Partners.
As of 2024 and beyond, the brand remains under the ultimate ownership of The Coca-Cola Company, headquartered in Atlanta, Georgia. The brand has grown into one of Coca-Cola's 'billion-dollar brands' and is distributed in over 50 countries, positioning itself as a fusion of tea extracts with fruit flavors and botanicals.
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