Boohoo Apparel

Boohoo is a prominent British online fast-fashion retailer that has grown rapidly since its inception in the early 2000s. Originally founded in Manchester, United Kingdom, the brand has expanded its portfolio significantly by acquiring several other high-profile fashion names, including PrettyLittleThing, Nasty Gal, and Karen Millen.

While the company is headquartered in the UK, its manufacturing footprint is global. Boohoo sources its products from a wide network of suppliers located in countries such as the United Kingdom, China, Turkey, India, and Pakistan. This diverse supply chain allows the brand to maintain high-speed production cycles and offer a constant stream of new styles at competitive prices.

As of the mid-2020s, the brand is owned and operated by the Boohoo Group plc (formerly Boohoo.com plc). The company remains a public limited company listed on the London Stock Exchange, maintaining its status as a major player in the global e-commerce fashion sector while continuing to manage its multiple international subsidiaries.