Birra Moretti beer

Birra Moretti is one of Italy's most iconic beverage brands, with its origins dating back to 1859 when it was founded by Luigi Moretti in Udine. The brand is instantly recognizable by the 'Baffo d'Oro' (Man with the Golden Mustache) mascot, symbolizing its deep-rooted heritage and dedication to traditional brewing methods. Over its long history, Birra Moretti has grown from a local regional beer to a globally recognized Italian lager.

Today, Birra Moretti is manufactured across several facilities in Italy, including sites in Pollein, Assemini, and Massafra to meet domestic and international demand. In 1996, the brand was acquired by Heineken N.V., a Dutch multinational brewing giant. Under Heineken's management, Birra Moretti has expanded its export footprint significantly while maintaining its Italian identity and production base. Heineken Italia S.p.A. manages the local production and distribution, ensuring the beer continues to be synonymous with Italian lifestyle and gastronomy.