Made O'Meter
Discover where a brand or product originates
Mielle Organics is a prominent beauty brand that rose to global fame through its focus on natural ingredients, particularly for textured hair types. Originally founded in 2014 by Monique Rodriguez, the brand became a viral sensation for its Rosemary Mint Scalp & Hair Strengthening Oil. The success of the brand eventually led to its acquisition by one of the world's largest consumer goods conglomerates, P&G.
Today, the manufacturing is primarily centered in the United States, adhering to specific formulation standards that prioritize organic ingredients. The brand remains a key player in the 'textured hair' market while expanding its footprint globally under P&G's Beauty division. Ownership transition has allowed the brand to scale significantly, increasing its presence in major retail chains such as Target, Walmart, and various pharmacy outlets worldwide.
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