Macro Wholefoods Co. Sesame Snacks

Macro Wholefoods Co. is a private label brand belonging to the Australian retail giant Woolworths Group. The brand was originally independent before being acquired and integrated into the Woolworths portfolio to represent their 'healthier choice' and organic product range.

While the brand is Australian, this specific sesame-based snack is manufactured in Greece using ingredients sourced from multiple origins. This highlights a global supply chain where Australian-developed health brands leverage European expertise in traditional Mediterranean snack production (such as sesame bars) for distribution within the Australian and New Zealand markets.

As of 2024 and looking toward 2026, the brand remains under the ultimate ownership of Woolworths Group Limited. The product serves as a key part of their retail ecosystem, providing a house-brand alternative to traditional health snacks while maintaining international manufacturing partnerships.