Licor del Polo gel toothpaste

Licor del Polo is an iconic Spanish oral care brand with a long history dating back to 1876 when it was created in Bilbao by Salustiano de Orive. Originally known for its mouthwash concentrate, the brand expanded into toothpastes and gel formats. Today, it is a staple in Spanish households, recognized for its specialized formulas that combine the cleaning power of toothpaste with the freshness of mouthwash.

While the brand is deeply rooted in Spanish heritage, it has been owned by the German multinational Henkel since 1987. Henkel manages the brand's production and distribution across Europe, maintaining manufacturing facilities in Spain (specifically in the Barcelona region) to supply the local market and beyond. The brand continues to focus on innovation in dental hygiene while honoring its traditional identity as a leader in the Spanish market.