Esselunga Per Chi Ama La Natura tissues

Esselunga 'Per Chi Ama La Natura' (For those who love nature) is a sustainable line of personal care products. These tissues are made from 100% pure virgin cellulose and are dermatologically tested. The brand is a private label of Esselunga S.p.A., one of Italy's leading supermarket chains.

Esselunga was founded in 1957 by Bernardo Caprotti in Milan and remains one of the few large retail groups in Italy that is still entirely Italian-owned. The production of their private label paper products generally takes place in Italy, often in the Tuscan paper district, to ensure domestic quality control and reduced logistics impact. The company continues to be controlled by the Caprotti family through Supermarkets Italiani S.p.A.