Alverde Naturkosmetik personal care products

Alverde Naturkosmetik is the proprietary brand of the German drugstore chain dm-drogerie markt. Founded in 1989, it was the first German drugstore own-brand for natural cosmetics and has since become one of the most successful certified natural cosmetic brands in the country. The products are formulated without purely synthetic fragrances, dyes, or preservatives, and most avoid mineral oil-based ingredients, adhering to NATRUE certification standards.

Manufacturing takes place predominantly in Germany and neighboring European countries to maintain high sustainability standards and reduce transport emissions. As a private label, Alverde is owned entirely by dm-drogerie markt. The brand's philosophy focuses on providing high-quality, eco-friendly personal care at an accessible price point, contributing significantly to the mainstream popularity of natural beauty products.