Safari cereal

Safari is a well-known breakfast cereal brand, specifically recognized for its corn flakes and chocolate-coated variants, primarily popular in the Middle East. It was developed to cater to the growing demand for convenient, family-oriented breakfast options in the region, emphasizing a balance of taste and nutrition.

The brand is a key product in the portfolio of the Gandour group, a major conglomerate in the food and beverage industry across the Middle East and North Africa. The manufacturing processes are centered in modern facilities in Saudi Arabia, ensuring adherence to regional food quality standards while maintaining a strong supply chain for neighboring markets.

Safari remains under the ultimate ownership of M.A. Gandour & Sons. The company has evolved from a traditional confectionery manufacturer into a diverse food giant, maintaining its headquarters in Saudi Arabia and Lebanon. As of 2026 and beyond, it continues to operate as a family-controlled entity, leveraging its historical heritage to compete with international cereal brands.