Not On The High Street curated products

Not On The High Street is a prominent British online marketplace that operates as a platform for thousands of small, independent creative businesses. Founded in 2006, it serves as a bridge between artisans and customers seeking unique, personalized, or handcrafted items that are generally unavailable in mainstream retail outlets.

While the platform itself is headquartered in London, the manufacturing of products is decentralized. Each individual 'partner' or small business on the site is responsible for their own production. A significant portion of these makers are based in the United Kingdom, specifically focus on handmade and small-batch production, though some partners source materials or produce goods internationally. This model differentiates the brand from traditional high street retailers by focusing on local craftsmanship and creative entrepreneurship.

In early 2021, the company was acquired by the US-based growth equity firm Great Hill Partners. This transition marked a significant shift in corporate ownership, providing the capital necessary for the platform to expand its digital reach and enhance its technological capabilities while maintaining its commitment to supporting small business vendors. Despite the American ownership, the brand continues to operate predominantly from its UK base, maintaining its identity as a champion of British creative talent.