Carrefour Selection Fleur de Sel Noir chocolate

Carrefour Selection is a premium private label brand owned by the French multinational retail corporation Carrefour. This specific chocolate bar, 'Fleur de Sel Noir,' is a sophisticated dark chocolate product infused with sea salt, catering to a gourmet market segment seeking high-quality ingredients at accessible retail prices.

Historically, Carrefour was founded in Annecy, France, in 1958. As one of the largest hypermarket chains in the world, the company has integrated its manufacturing through a vast network of specialized suppliers. This gourmet chocolate line is typically manufactured in France by expert chocolatiers subcontracted to meet Carrefour's technical specifications for their 'Selection' tier. Carrefour SA remains the ultimate owner, ensuring the brand maintains its French culinary heritage and global distribution through its extensive retail network.