Carrefour Brand Products

Carrefour is one of the largest retail chains in the world, originating from France. In Romania, the company operates a diverse portfolio of hypermarkets, supermarkets, and convenience stores. Carrefour's private label strategy involves partnering with numerous local Romanian producers to offer regional products, such as the 'Drag de România' range, alongside their standard European private label goods manufactured across France and Poland.

The brand has a long history of global expansion and is a pioneer of the hypermarket format. In the Romanian market, Carrefour has solidified its presence through both organic growth and strategic acquisitions, such as the integration of Billa and Cora operations. This has allowed the brand to become a household name for everything from fresh food and dairy to personal care and electronics.