Twizzlers candy

Twizzlers is one of the most iconic brands in the confectionery market, recognized for its chewy texture and classic strawberry flavor. Originally created by Young & Smylie in 1845, the brand has deep American roots and a long history of innovation in the candy industry. Young & Smylie eventually became part of Y&S Candies, which was later acquired by The Hershey Company in 1977.

Today, Twizzlers is a core brand under The Hershey Company's global sweet snacks portfolio. For the Canadian market, Twizzlers are primarily manufactured at Hershey's facility in Smiths Falls, Ontario, or imported from their extensive manufacturing network in the United States. As of the current period, the brand remains under the ultimate ownership of The Hershey Company, a multinational food giant headquartered in Pennsylvania. The brand continues to lead the chewy candy category through various iterations and local distribution networks across North America.