Trattoria Alfredo Stonebaked Pizza Hawaii

Trattoria Alfredo is a private label brand primarily owned and sold by the German supermarket giant Lidl. This frozen Hawaii pizza is part of a large range of Italian-inspired pre-packaged meals.

The brand was created to provide budget-friendly alternatives to premium pizza brands while maintaining high quality standards for the discount retail market. Most Trattoria Alfredo products are produced in large-scale food manufacturing facilities in Germany, often by major food groups that specialize in private label production for international retailers.

As a private label, the ultimate ownership lies with the Schwarz Group, which is the parent company of Lidl and one of the largest retail groups in Europe and the world.