Ace Bleach

Ace is one of the most recognized brands in the household cleaning sector, particularly known for its laundry whiteners and surface disinfectants. Originally launched to provide superior stain removal and fabric care, the brand has expanded its portfolio to include specialized detergents and multi-purpose cleaners that cater to modern hygiene standards.

The manufacturing of Ace products occurs across several regional hubs to serve European and Middle Eastern markets efficiently. While it has a strong production footprint in Italy, it is also manufactured in various locations depending on the specific product line and regional demand.

Ownership of Ace has transitioned as part of global strategic shifts. Originally developed by Procter & Gamble (P&G), the brand's business in Western Europe and other specific territories was acquired by Fater S.p.A. Fater is a high-profile joint venture between Procter & Gamble and the Angelini Industries group, combining global expertise with regional industrial strength.