Glamorise Bra

Glamorise is a heritage brand in the intimate apparel industry, specifically known for revolutionizing bras for full-figured women. Founded in 1921 in New York City, the company pioneered the 'MagicLift' design which provides support without the need for traditional underwires. Its long-standing reputation is built on focus on fit, comfort, and specialized engineering for larger cup sizes.

While the brand's design and engineering headquarters remain in the United States, manufacturing is conducted across a global supply chain to maintain accessibility and high-volume production. This typically includes facilities in various regions known for textile expertise. Ownership has remained relatively private and centralized within the company's established corporate structure, allowing it to maintain its niche identity as a specialist in the plus-size lingerie market for over a century.