Good & Gather Watermelon Lime Sparkling Water

Good & Gather is the flagship food and beverage brand owned by Target Corporation. Launched in late 2019, it was designed to replace Target’s older private-label brands Archer Farms and Simply Balanced, focusing on high-quality ingredients without artificial flavors, synthetic colors, or high fructose corn syrup.

The product is manufactured primarily in the United States through a network of contract manufacturers and beverage bottlers that produce beverages specifically for Target's store-brand inventory. As a private label, Target maintains strict control over the formulations and quality standards while utilizing domestic regional production to ensure freshness and keep logistics costs low.

Ownership of the brand resides entirely with Target Corporation, a major American retail giant headquartered in Minneapolis, Minnesota. By managing the brand in-house, Target is able to offer competitive pricing by removing the marketing overhead typically associated with national name brands.