Fairy Max Power Antibacterial washing up liquid

Fairy Max Power Antibacterial is a specialized dishwashing detergent designed for efficient grease removal and sponge protection. The brand's history dates back to 1898 in the United Kingdom, where it was originally established by Thomas Hedley Co. in Newcastle upon Tyne as a mild soap products line. In 1927, the brand was acquired by the American multinational Procter & Gamble, which significantly expanded its reach and product range.

Today, Fairy is an iconic household name across Europe and other global markets. While traditionally known for its classic green liquid and distinctive "walking baby" mascot, the brand has continuously innovated, leading to the launch of the Max Power range. This specific product features an upside-down, leak-guard bottle design made from recycled plastic.

Manufacturing of Fairy products takes place at various facilities worldwide to meet regional demand. In the UK market, much of the production occurs at the Procter & Gamble factory in West Thurrock, Essex. However, some variants, including the Max Power line, are also produced or packed in European facilities such as those in the Czech Republic and other strategic locations across the EU.