Duc De Coeur Palets Butter Biscuits

Duc De Coeur is a private label brand primarily associated with Lidl, the German discount supermarket chain. Though the branding is designed to evoke authentic French gourmet culture, including the name and the use of the French tricolore flag, the brand was developed as an internal marketing strategy for Lidl to distribute French-style delicacies across its European retail network.

The Palets Butter Biscuits are specifically manufactured in France to maintain the authenticity of the 'French Style' marketed on the packaging. Ownership of the brand lies with the Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany. Lidl itself is part of the Schwarz Group, one of the world's largest retail corporations. As a private label, Duc De Coeur products are distributed exclusively through Lidl stores, allowing the retailer to control the supply chain from production in various European regions to the final consumer shelf.