Smarties milk chocolate

Smarties are colorful sugar-coated chocolate buttons that have been a staple in the confectionery market since the late 19th century. Originally launched in the United Kingdom in 1937, they were evolved from a chocolate bean product formerly known as 'Chocolate Beans'.

The brand is manufactured in several locations globally to serve different markets. Major production hubs include factories in the United Kingdom, Canada, and Germany. Despite their global presence, the brand has maintained a consistent identity focused on vibrant colors and its iconic cylindrical cardboard packaging.

Today, Smarties are a prominent brand within the portfolio of Nestlé, a Swiss multinational food and beverage giant. Nestlé acquired the brand in 1988 after purchasing Rowntree Mackintosh, the original British creator. The brand remains under Nestlé's ownership, continuing its legacy as one of the world's most recognizable chocolate treats.