Made O'Meter
Discover where a brand or product originates
Center Parcs is a pioneer in the short-break holiday market, known for its unique concept of providing comfortable villa accommodations nestled within lush forested environments. Originally founded in the Netherlands in 1968, the brand revolutionized the leisure industry by introducing the 'subtropical swimming paradise,' a staple feature of its resorts that allows for year-round vacationing in any climate.
Today, the brand operates under a dual-ownership structure. The locations within continental Europe (covering properties in France, Germany, Belgium, and the Netherlands) are owned and operated by the French tourism giant Pierre & Vacances-Center Parcs Group. In contrast, the UK operations, which include several highly popular forests across Britain and Ireland, are managed by a separate entity currently owned by the Canadian alternative investment firm Brookfield Asset Management.
Despite the division in management between the UK and mainland Europe, the core identity of Center Parcs remains focused on family-centric activities, nature conservation, and high-quality recreational facilities. The brand continues to expand its footprint, evolving its digital services and accommodation standards to meet modern luxury expectations while maintaining its heritage of being a forest-based escape from urban life.
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