Día Frutos Silvestres drinkable yogurt

This product is a drinkable wild fruit yogurt sold under the private label brand Día. The ‘Día’ brand was originally founded in Spain in 1979 as a discount supermarket chain. Today, it operates as a major international retailer with a strong presence in Spain, Portugal, Brazil, and Argentina.

While the brand originated in Spain, its ownership has evolved significantly. The majority owner is currently LetterOne, an international investment firm. The manufacturing of private label products like this yogurt typically occurs in the country of sale—in this case, Spain—through partnerships with various local dairy producers to ensure freshness and regional supply chain efficiency.