Carling lager

Carling is one of the most prominent beer brands in the United Kingdom, tracing its origins back to 1840 in London, Upper Canada (now Ontario). It was founded by Thomas Carling, a Briton who brought his brewing techniques to the colonies. Over the decades, Carling grew from a small regional brewery into an international brand, eventually launching in the UK in 1952 where it quickly became the nation's best-selling lager.

Today, Carling is a flagship brand under the ownership of Molson Coors Beverage Company. While its roots are Canadian, its modern identity is deeply tied to the UK town of Burton-on-Trent, where the majority of its British supply is brewed. The brand is famous for its 'Made Local' campaign, emphasizing its use of 100% British barley and its historical ties to local communities and football culture.

Ownership of the brand has transitioned through several major brewing conglomerates, including Bass Brewery, before settling with the American-Canadian giant Molson Coors. It remains a staple in British pubs and retailers, characterized by its refreshing, light-bodied flavor profile designed for broad appeal.