Asics sports footwear and apparel

Asics is a renowned Japanese multinational corporation that specializes in manufacturing footwear and sports equipment designed for a wide range of sports. The brand's origin dates back to 1949 when Kihachiro Onitsuka began manufacturing basketball shoes in his home in Kobe, Japan. The name ASICS is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body'.

While the brand's research, development, and high-end design remain centered in Japan, manufacturing is outsourced to various countries across the globe to meet international demand. Primary production hubs include Vietnam, China, and Indonesia. Asics remains an independent public company, maintaining its heritage and global headquarters in Kobe while operating numerous subsidiaries worldwide to manage regional distribution and marketing.