Jus-Rol Pastry

Jus-Rol is a prominent brand specialized in ready-to-roll pastry dough, offering a variety of products including shortcrust, puff, and filo pastry. The brand was originally established in the United Kingdom in the 1950s by Tommy Forsell in Berwick-upon-Tweed. Its name is derived from the pioneering concept of 'Just Rolling' the dough, which revolutionized home baking by providing convenience and professional quality to domestic kitchens.

Over the decades, the brand underwent several ownership changes, most notably being a long-standing part of the General Mills portfolio. In a significant strategic move in early 2022, the European dough businesses of General Mills, including Jus-Rol, were acquired by the Cérélia Group. This acquisition consolidated Jus-Rol into one of Europe's leading manufacturers of ready-to-bake dough products.

Today, Jus-Rol products are manufactured in multiple locations across Europe, primarily in France and the United Kingdom, to serve international markets. The brand remains a household staple, under the stewardship of Cérélia, focusing on expanding its range into organic and plant-based pastry segments while maintaining its heritage of quality and ease of use.