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Laura Biagiotti Roma Eau de Toilette

ownerLaura Biagiotti S.p.A. (Italy)
originItaly
manufacturedItaly

Roma by Laura Biagiotti is a signature fragrance that pays homage to the eternal city of Rome, characterized by its iconic architectural flacon and classic oriental spicy scent profile. Launched in 1988, it has become one of the most recognizable and enduring scents in the luxury perfumery world, embodying the Italian elegance and heritage associated with the 'Queen of Cashmere,' Laura Biagiotti.

The production of Laura Biagiotti fragrances is primarily handled in Italy, ensuring that the brand maintains its 'Made in Italy' prestige and quality standards. The manufacturing process involves high-quality essential oils and materials sourced and assembled within the Italian cosmetic industry hubs.

The brand's fragrance license has transitioned through major global beauty conglomerates and is currently part of the Angelini Industries portfolio. After previously being managed by P&G and Coty, the brand found a home at Angelini Beauty, an Italian-based leader in the beauty and fragrance sector. This ownership aligns the brand's creative direction with its Italian roots, focusing on international distribution while preserving the founder's original vision.

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