ABC Sweet Soy Sauce (Kecap Manis)

ABC Sweet Soy Sauce, also known as Kecap Manis, is a staple Indonesian condiment famous for its thick, syrupy consistency and unique sweet-savory flavor profile derived from palm sugar and fermented soy. The brand was established in 1975 by Chu Sam Yak (Chandra Djojonegoro) and Chu Sok Sam under the PT Sanmaru Food Manufacturing company, eventually becoming synonymous with authentic Indonesian cuisine.

Today, the brand is part of the global portfolio of Kraft Heinz. While the brand originated and carries a deep heritage in Indonesia, its international distribution and ownership are managed by the Kraft Heinz company. The product shown is primarily manufactured in Indonesia, where the traditional fermentation and palm sugar processing take place, and then exported to various global markets including Australia and New Zealand.