Lakrids by Bülow Crunchy Toffee

Lakrids by Bülow is a premium Danish confectionery brand founded by Johan Bülow in 2007 on the island of Bornholm. The brand revolutionized the perception of liquorice by combining it with high-quality ingredients like gourmet chocolate and sea salt.

All production remains rooted in Denmark, specifically in their factory in Hvidovre, Copenhagen. This allows the brand to maintain strict quality control and ensuring that every jar of chocolate-coated liquorice meets its artisan standards.

In 2016, the Swedish private equity firm Valedo Partners acquired a majority stake in the company to fuel international expansion, though Johan Bülow remains involved as the creative director. The brand is now a global luxury name in the sweets industry, emphasizing sustainable packaging and high-end retail experiences.