Bret's Potato Chips

Bret's is a renowned French brand of potato chips, famous for its wide variety of creative and authentic flavors. Founded in 1995 by Alain Glon, the brand originated in the heart of Brittany (Bretagne), specifically in Saint-Gérand. The brand was created to provide a dedicated outlet for local potato farmers in the region, ensuring a short supply chain and high-quality local produce.

Today, the brand remains family-owned under the Altho Group. Unlike many global snack brands owned by multinational conglomerates, Bret's maintains its independence and its strong connection to its regional roots. The production is primarily centered in its historical Pontivy basin location, where it utilizes 100% French potatoes and sunflower oil. The brand has gained international popularity for its gourmet flavors like Camembert, Truffle, and Braised Chicken, positioning itself as a premium yet accessible snack choice.