Dreft Quickwash dishwashing liquid

Dreft is a renowned brand of dishwashing liquid, primarily marketed in the Benelux region. Originally launched by Procter & Gamble in the 1930s as a synthetic detergent for laundry, the brand evolved in specific markets like Belgium and the Netherlands to become a leading name in liquid dish soap. While technically the same brand name used for baby detergent in the United States, in Europe, Dreft is synonymous with grease-cutting kitchen hygiene.

Manufacturing of Dreft products occurs across several European facilities to serve local markets efficiently. The brand is a core part of the Procter & Gamble portfolio, an American multinational consumer goods corporation. The ownership has remained stable for decades, with the company focusing on sustainability and concentrated formulas to reduce plastic waste, as seen on the label highlighting its longevity compared to non-concentrated alternatives.