Superdry Sportswear jacket

Superdry is a prominent British clothing brand known for blending vintage Americana and Japanese-inspired graphics with a classic British style. Founded in 2003 by Julian Dunkerton and James Holder, the brand initially gained popularity under the Cult Clothing Co. moniker before expanding globally as Superdry.

While the brand project a Japanese aesthetic, it is entirely British in origin and ownership. Production is handled through a global supply chain, with manufacturing primarily taking place in countries such as China, India, Turkey, and Vietnam to balance quality and scale. The brand is owned by Superdry plc, a public limited company headquartered in Cheltenham, United Kingdom. Despite its global presence and various licensing agreements, the core design and corporate strategy remain centered in the UK.