First Choice UHT Milk

First Choice is a premium dairy brand based in South Africa, recognized for its commitment to sustainability and high-quality milk production. The brand is a major player in the Southern African dairy market, sourcing its raw milk primarily from pasture-fed cows in the Eastern Cape region. This localized sourcing strategy ensures freshness and supports regional agricultural communities while maintaining a lower carbon footprint through centralized processing.

The brand is owned by Woodlands Dairy, one of the largest and most advanced dairy processors in the country. Since its inception, First Choice has expanded its portfolio from standard UHT milk to include a variety of value-added products like flavored milks, creams, and custards. The ultimate ownership remains with Woodlands Dairy, which continues to invest in eco-friendly packaging and green energy initiatives, solidifying its position as a leader in sustainable food production in Africa.