La Vache qui rit (The Laughing Cow) cheese spread

La Vache qui rit, known globally as The Laughing Cow, is one of the most iconic French food brands. It was created by Léon Bel in 1921 in the Jura region of France. The brand is famous for its mild-tasting spreadable cheese wedges packaged in round boxes.

Today, while the brand maintains its heart in Lons-le-Saunier, France, where its flagship factory is located, it is produced in approximately 15 countries worldwide to serve different regional markets. The brand remains under the ownership of the Bel Group (Groupe Bel), a family-owned multinational company that continues to be headquartered in Suresnes, France.