Nudie Juice

Nudie is an iconic Australian beverage brand that gained fame for its quirky marketing and '100% fruit' juice philosophy. Founded in 2003, the brand quickly established itself as a leader in the premium refrigerated juice market by focusing on products containing no added sugar, preservatives, or artificial colors.

While the brand maintains its distinct Australian identity and local manufacturing operations, its ownership has transitioned over the years. In 2015, the brand was acquired by the Philippine food and beverage giant, Monde Nissin. This acquisition allowed Nudie to leverage a larger global supply chain while continuing to source most of its fruit from Australian farmers and maintaining its production facilities in Australia.

Today, Nudie continues to be a staple in Australian grocery stores, synonymous with healthy, natural snacking and drinking. It operates as part of Monde Nissin's diversified portfolio, which also includes other international household names like Quorn.