Axe Epic Fresh Roll-On Antiperspirant

Axe, known as Lynx in certain regions such as the United Kingdom and Australia, is a globally recognized grooming brand primarily marketed towards men. The brand was first launched in France in 1983 by Unilever, revolutionizing the personal care industry with its focus on fragrances and bold marketing. The Epic Fresh variant is a part of their antiperspirant line designed to provide long-lasting protection against sweat and odor.

The brand is owned by Unilever, a British multinational consumer goods company. While the brand originated in France, its manufacturing footprint is global, with production facilities located in numerous countries including the United States, United Kingdom, and various locations across Europe and Asia to meet regional demand. Unilever maintains its position as the ultimate owner, managing the brand's global strategy and distribution through various local subsidiaries.