Sanex Cuidado Experto shower gel

Sanex is a well-established brand in the personal care industry, originally founded in Spain in 1984 by the company Pege Spain. It was specifically developed as the first soap-free bath and shower gel for the mass market, focusing on skin health and maintaining the skin's natural pH level. Over the years, the brand gained international recognition for its dermatologically tested products.

In terms of ownership, Sanex has transitioned through major global conglomerates. It was acquired by the American multinational Colgate-Palmolive in 2011 from Unilever. Today, it remains part of the Colgate-Palmolive portfolio. Manufacturing occurs in multiple locations across Europe and globally to serve various regional markets, including high-tech facilities in Italy and other European countries. The brand continues to focus on 'Expert Care' formulations, often marketed in large 'XXL' formats as seen in modern retail environments.