Made O'Meter
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Murelli is a traditional Austrian soft drink brand that focuses on regional identity and high-quality ingredients. The lemonade is produced using water from the Murau region, emphasizing its local roots in Styria. The 'Die Abfahrer' edition typically features collaborations with Austrian athletes, such as Conny Hütter, to strengthen its connection to Austrian sports culture.
The brand is owned by the Murauer Brewery, an independent cooperative brewery with a long-standing history dating back to the 15th century. This ownership structure ensures that the brand remains deeply embedded in Austrian beverage traditions, resisting the globalization seen in larger beverage conglomerates. All production and bottling take place at their facility in Murau, Austria.
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