Jupiler Lager Beer

Jupiler is a Belgian pilsner brand of beer produced by AB InBev at the Piedboeuf Brewery in Jupille-sur-Meuse. It is the most popular beer brand in Belgium, commanding a significant market share within the nation. Originally launched in 1966, it was the product of the Piedboeuf brewery, which was founded in the mid-19th century and eventually became part of the Interbrew group after merging with Artois.

Today, Jupiler is the flagship Belgian brand for Anheuser-Busch InBev (AB InBev), the world's largest brewing company. While it is primarily manufactured at its historic home in Belgium, the brand's reach and corporate oversight are part of a global beverage conglomerate headquartered in Leuven. The brand is known for its iconic bull logo and its long-standing sponsorship of Belgian professional football, reinforcing its status as a cultural staple in its home country.