Nibbit snacks

Nibbit is a popular line of savory potato and corn-based snacks, well-known for their light, airy texture and playful shapes like rings and sticks. Originally introduced to the Dutch market, the brand has become a staple in the Benelux region, particularly famous for its colorful 'Rings' variety.

The brand was originally developed by the Dutch company Smiths Food Group, which was a pioneer in the European snack market. Over the decades, through various mergers and acquisitions involving international snack giants, the brand became part of the PepsiCo ecosystem. Today, Nibbit is manufactured primarily in the Netherlands to serve the European consumer base.

As of 2026, the brand remains under the ultimate ownership of PepsiCo, Inc. The manufacturing processes and distribution are managed through regional subsidiaries such as PepsiCo Nederland B.V., ensuring that the product maintains its heritage while benefiting from the global supply chain and quality standards of its American parent company.