M-Budget Toast Dunkel

M-Budget Toast is a dark sliced bread produced for the Swiss market. It is part of the iconic M-Budget line, which was launched in 1996 by the Swiss retailer Migros to offer essential everyday items at competitive prices.

The product is manufactured primarily in Switzerland through Jowa AG, which is Migros' internal industrial bakery. Jowa is one of the largest bakery producers in the country, ensuring that the supply chain remains largely domestic.

The brand is owned by the Federation of Migros Cooperatives (MGB). Migros is a unique cooperative structure, essentially owned by its millions of members (customers), making it one of the largest and most influential retail organizations in Switzerland and internationally.